HDB to Landed | The Assembly Place CEO Eugene Lim’s Upgrade Journey | Keep It Real Podcast #15

Video description from @marcusluahsg

In this episode of the Keep It Real Podcast, Eugene Lim (Founder & CEO of The Assembly Place) shares his honest, unfiltered experience:
from buying his first $430K Buangkok Crescent HDB, moving to a $988K resale condo, and eventually finding his dream landed home — through stress, unexpected challenges, tough decisions, and even traumatising moments he never wants to go through again.
If you’re planning an upgrade or just want to understand the real emotions and risks behind the process, this is the episode for you.

Website to The Assembly Place:
https://www.theassemblyplace.com/

Eugene’s Social Media Platforms:
Instagram: https://www.instagram.com/eugenelimyj
Tiktok: https://www.tiktok.com/@eugenelimyj
Facebook: https://www.facebook.com/kfeugene.lim

TimeStamp:
0:00 Introduction
3:22 Eugene’s first property $430K 5-room HDB in Buangkok Crescent
6:50 Why he moved to a resale condo (Sunrise Garden)
9:10 The plan after selling Sunrise Garden
15:50 What motivated him to sell & the emotional struggle
16:45 The stress of choosing his next home
23:05 How he discovered his current landed home
23:40 Owners who wanted to stay for free
25:00 Negotiations, challenges & how the deal finally happened
34:00 Eugene’s biggest advice for upgraders
35:56 Final thoughts & reflections

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